Research & Publications

1. Impact And Interaction Between Demographic Variables and Behaviour Bias on Mutual Fund Investment Decision Among Academicians

Santha Ganesh Iyer, Akhila N, Dr. Megha Sharma, Dr. L. Rajeshkumar, Dr Balamurugan S, Dr. Devendra Lodha

Abstract:

The impact of demographic variables and biases on investment performance can guide personalized investment strategies and product development within the financial services sector, catering to the unique needs and preferences of academicians as investors. With the growing importance of mutual funds in investment portfolios and the prevalence of behavioral biases influencing decision-making processes, understanding how demographic factors intersect with these biases is crucial. Moreover, the influence of demographic factors on these biases and their subsequent impact on investment outcomes remain under explored within this specific demographic group. By uncovering how demographic characteristics intersect with behavioral biases in mutual fund investment decisions among academicians, it can inform tailored financial education programs aimed at mitigating biases and enhancing financial literacy among this demographic. The study seeks to provide valuable insights for both academicians and financial practitioners to improve investment decision-making processes and outcomes. Despite the increasing popularity of mutual funds as investment vehicles, academicians, like many investors, are susceptible to behavioral biases that can impede rational decision-making. The author concluded that addressing these implications has the potential to foster more informed and effective investment decision-making processes, benefiting academicians and the broader investor community alike.

Keywords:

Demographic Variables; Risk perception; Return perception; Mutual fund Investment Decision; Academicians; Tax Policy; Financial market Condition; Economic growth and Interest Rate

Citation:

Santha Ganesh Iyer, Akhila N, Dr. Megha Sharma, Dr. L. Rajeshkumar, Dr Balamurugan S, Dr. Devendra Lodha “Impact And Interaction Between Demographic Variables and Behaviour Bias on Mutual Fund Investment Decision Among Academicians” Journal of Informatics Education Research Vol. 4 no. 1 (2024)

2. An Automatic Instinctive Optimizing Technique for Tax Filing via AI-Driven based Compilation System

By: Akhila N, Atul Bansal, Shipra Agarwal, Nada Qasim Mohammed

Abstract:

Tax compliance is very key, affecting both businesses and individuals in the world of accounting. The biggest problem in observing the right compliance under taxes relates to a number of complexities that surround the legal framework for any form of compliance and constant changing tax laws. Normally, the task of tax compliance is quite laborious and inefficient by means of traditional methods and mostly prone to human errors. With the development of technologies, involvement with artificial intelligence (AI) is showing some promising solutions in this direction. This research paper takes into consideration the use of accounting information systems that have decision support systems using AI in place to enhance tax compliance. The paper will begin with a description of the present challenges in complying with tax, from complex tax laws to manual calculation and reporting work.
These challenges, therefore, pose high risks of error and non-compliance to the efficiency of compliance. This calls for and requires the need to develop new methods that will bring about a revolution in the existing tax compliance practices. This paper tends to provide a full-spectrum literature review on the ways in which AI technologies have evolved in time and integrated into the practices of accounting. This support system has some capabilities: data analysis, pattern recognition, and predictive modeling that increase the level of task automation at the stage of making the decision in an informed and effective way.

Keywords:

Tax compliance, AI-driven decision support systems, Accounting, Efficiency, Accuracy, Risk management, Automation, Predictive analytics, Ethical considerations, Adaptive compliance

Citation:

Akhila N, Atul Bansal, Shipra Agarwal, Nada Qasim Mohammed “An Automatic Instinctive Optimizing Technique for Tax Filing via AI-Driven based Compilation System” 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) (May 2024)

3. Relationship among Perceived Value through Customer Satisfaction on Customer Loyalty with Reference to Digital Marketing

By: Dr. A. Madhu Prasad, Akhila N, P. Sasikumar, Dr. Sayali Satish Pande, Dr. Deepti Mishra, Dr. Guruprasad Ramakrishna Naik

Abstract:

The study investigated the interaction between these fundamental concepts and their influence on consumer behavior in the digital domain. The research aims to reveal patterns and trends in digital consumer happiness by analyzing both quantitative and qualitative data. It will provide insights into the precise factors that either enhance or impede contentment. The study investigated the correlation between perceived value, customer satisfaction, and customer loyalty. Furthermore, qualitative observations will be used to get a more profound comprehension of the emotional and psychological elements that impact consumer loyalty in the digital age. The outcomes of this study are expected to provide significant knowledge to digital marketers, enabling them to improve their tactics in order to boost the perceived value, customer happiness, and eventually cultivate stronger client loyalty. The researcher concluded that by comprehending these dynamics, firms may modify their digital marketing strategies to more effectively fulfill the changing demands and expectations of the digital customer, thereby ensuring enduring success in a more competitive digital marketplace.

Keywords:

Customer Satisfaction, Customer Loyalty, Perceived value, Service Quality, Research Agenda, Digital Marketing

Citation:

Dr. A. Madhu Prasad, Akhila N, P. Sasikumar, Dr. Sayali Satish Pande, Dr. Deepti Mishra, Dr. Guruprasad Ramakrishna Naik “Relationship among Perceived Value through Customer Satisfaction on Customer Loyalty with Reference to Digital Marketing” Migration letters Vol. 21 no. 1 (2024)

4. Evidence Of Structural Breaks in Stock Markets During Pandemic Disruptions-An Empirical Analysis

By: Dr. Girish BN, Dr. Padmashree V, Akhila N, Madhuri M, Reshma Kiran BN , Firdose Anjum

Abstract:

COVID-19 has demonstrated to be an important event for the globe, making it vital to comprehend its impact on global stock markets. This paper adds to the research on COVID-19 by offering a thorough examination of how COVID-19 has affected the performance of the Indian stock market and in particular critically examines whether there was a structural break that altered the long-standing statistical properties of the Indian Stock Market. The study has been done by applying a widely applied structural break test namely Zivot Andrews Sequential breakpoint test and ARIMA modelling was employed to verify the change in the return behavior of Indian Stock Markets.

Keywords:

Structural Breaks, COVID-19, stock returns, ARIMA, Unit root testing

Citation:

Dr. Girish BN, Dr. Padmashree V, Akhila N, Madhuri M, Reshma Kiran BN , Firdose Anjum “Evidence Of Structural Breaks in Stock Markets During Pandemic Disruptions-An Empirical Analysis” Library Progress International Vol. 44 No. 3 (2024): LIB PRO. 44(3), JUL-DEC 2024 (Published: 31-07-2024)

5. A Study on Contemporary Issues Faced by Human Resource Managers in Today's Competitive World

By: Prof. Narahari Prasad.R¹, Sarala Hemanth Kumar², Prof. Deepavathi N³, Mr. Madhavan S⁴, Mr.Yedalla Jagadeesh Kumar

Abstract:

The contemporary business environment presents numerous challenges for Human Resource Management (HRM). These include globalization, economic and legal environment changes, workforce diversity, technological advancements, and evolving employee expectations. This study aims to identify these challenges, explore strategies to address them, and assess their impact on employees and employers. Utilizing hypothesis testing and statistical analysis, this research provides insights into the significant issues HR managers face and offers solutions to navigate the complexities of modern HRM.

Keywords:

Globalization, Economic Environment, Legal Environment, Workforce Diversity, HRM Challenges, Hypothesis Testing, SPSS, AMOS

Citation:

Prof. Narahari Prasad.R, Sarala Hemanth Kumar, Prof. Deepavathi N, Mr. Madhavan S, Mr.Yedalla Jagadeesh Kumar “A Study on Contemporary Issues Faced by Human Resource Managers in Today’s Competitive World” Library Progress International Vol. 44 No. 3 (2024): LIB PRO. 44(3), JUL-DEC 2024 (Published: 31-07-2024)

6. Innovation Management in Technology companies: Exploring the Strategies and Practices that Technology Companies use to Foster Innovation and Maintain A Competitive Edge

Deepika GR¹* and Prasanna Prakash²

Abstract:

In this context, IT companies are examined based on their innovation management strategies, leadership, culture, and the use of technology. Upon doing literature review as well as empirical analysis, the necessary findings and insights were obtained. This study focused on the main strategies and routines employed by technology firms to manage innovation most effectively that included, fostering a culture of innovation, open innovation practice and leveraging digital tools. Furthermore, assessment of leadership and culture as a basis for innovation was conducted, focusing on the crucial role of transformational leadership and innovationoriented culture. The study as well showed the case of technology utilization in innovation administration through such technologies as digital tools, data analytics, and agile techniques. On these two points, innovations practices were suggested including establishing an innovation culture, investing in leadership development, implementing open innovation, utilising technology, facilitating knowledge sharing and creating diversity. The implementation of such recommendations will lead to the creation of a sustainable growth pattern as well as the ability to compete in markets that are constantly experiencing dynamic changes.

Keywords:

Technology, Innovation management, Open Innovation Model, Disruptive Innovation Theory, Empowering employees, Values creativity.

Citation:

This is an Open Access Journal / article distributed under the terms of the Creative Commons Attribution License (CC BY-NC-ND 3.0) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. All rights reserved.

7. The Role Of Fintech In Enhancing Financial Inclusion In Emerging

By Dr. Suryanarayana N.R¹, Dr. Noor Ayesha², Deepika GR³, Srividya H⁴, Dr.M.Gurusamy⁵

Abstract:

Despite opening of bank accounts in millions, financial inclusion is a dilemma across emerging markets including India where large chunk of population still do not enjoy access to formal financing. In this paper, we attempt to answer these questions by exploring the impact of financial technology (fintech) on increasing the penetration and reach in different demographic section as well as across geography within India. Through a mixed-methods research approach, the study gathered primary data covering 200 respondents through structured surveys supplemented by secondary sources derived from fintech reports and academic literature. The relationship between the fintech literacy, demographic factors and financial inclusion was tested using statistical tools like Chi-Square, Correlation, Regression analysis. From the results, there is a statistically significant positive relationship of fintech literacy to an increase in financial inclusion through enhancement of access to financial services especially among the undeserved populace. More fintech adoption was seen with the young and affluent, while for those in rural areas or less income-ready Platform Financial literacy lacks infrastructure and doubt Are a limiting factor. The study recommends that digital literacy intervention, augmentation of rural fintech infrastructure and affordable fintech solutions may help bridging the financial inclusion gap. Progress toward financial inclusion goals can be achieved by boosting adoption of fintech services, especially in rural and lowincome regions where hundreds of millions still remain outside the loop with few formal opportunities to earn or save.

Keywords:

Digital Literacy, Emerging Markets, Financial Inclusion, Financial Services, Fintech

Citation:

Suryanarayana N.R, Noor Ayesha,Deepika GR,Srividya H,.M.Gurusamy (2024) The Role Of Fintech In Enhancing Financial Inclusion In Emerging Markets In India. Library Progress International, 44(3), 18872-18887.

8. Impact of Technology on Inclusive Growth

By Deepika GR

Abstract:

India has consistently invested in and built digital public infrastructure (DPI) that serves as a cornerstone for inclusive economic growth. From initiatives like BharatNet and Aadhaar to other DPI platforms, our Digital India journey has yielded substantial impact at scale. Insights from it were shared with the G20. The Leaders’ Declaration emphasized the role of technology in bridging digital divides and promoting inclusive and sustainable development. In the 11th Five Year Plan document, the term Inclusive Growth was introduced. In Economic terms an Inclusive Growth implies that benefits of Economic Growth should be enjoyed by all irrespective of their cast, religion, gender, region etc. The positive impacts experienced are extended lifespans, increased productivity, better access to information, and timesaving. The negative impacts include low communication between people, less personal time, and the spread of misinformation. Technology also has positive and negative environmental effects. It is must for achieving sustainable development. Due to globalization and subsequent competition with the world economy, technological developments have become the need of our nation. Advancement in technology is a key to achieve heights in agriculture, industry, infrastructure, health and education. Our scientists, researchers, technicians, entrepreneurs and policy makers are doing very well and have set a benchmark at international level; but to achieve global excellence, technological developments are the most important. Information Technology has developed to a great extent from last decade and is acting as an instrument for inclusive growth. Our remote areas have huge potential, abundant natural and human resource and outstanding hidden talents; but there are many hurdles and hardships in implementing innovative developments in these areas. This paper explores the impact of technology on Inclusive Growth.

Keywords:

Inclusive growth, technology, development, governance, economy etc.

9. Effectiveness Of Digital Transformation In India

By Vikram¹ , Likhith G S² Deepika gr³

Abstract:

Digital transformation refers to the integration of digital technologies into all aspects of an organization, fundamentally changing how it operates and delivers value to its stakeholders. This paradigm shift encompasses a wide array of technologies, including cloud computing, artificial intelligence, big data analytics, Internet of Things (IoT), and automation. In today’s rapidly evolving business landscape, digital transformation has become imperative for organizations to stay competitive and relevant. It enables them to streamline processes, enhance efficiency, and improve decision-making through data-driven insights. Moreover, digital transformation empowers organizations to adapt to changing customer preferences and market dynamics more effectively. However, successful digital transformation goes beyond simply adopting new technologies; it requires a cultural shift and organizational agility. Leaders must foster a culture of innovation and continuous learning to embrace digital initiatives fully. Additionally, collaboration across departments and the breaking down of silos are essential for maximizing the benefits of digital transformation.

Keywords:

Technology integration, Automation, Cultural shift, Mobile technology, Digital India

10. The Importance of Strategic Planning in an Organization

By VIDYASHREE S¹ , LAVANYA B² , Ms. DEEKIPA G R³

Abstract:

Strategic planning is the process of creating a vision of a desired future for your company or organisation, and then translating this into broad goals or objectives which are then further broken down into a series of steps which if taken, will result in the achievement of the vision. Although strategic planning will include an assessment of where your organisation is now, and of the environment in which it operates, it is important to start with the vision or ideal future for your company and work backwards, asking at each stage what must be done to reach the previous stage in order to achieve the vision. Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments within a company to accomplish its strategic goals. The term strategic planning is essentially synonymous with strategic management. (such as accounting and finance, marketing, and human resources).

11. Navigating Digital Disruption: Strategic Leadership Framework for Business Transformation

Deepika G R Sarala Hemanth Kumar,and Narahari Prasad R

Abstract:

The digital era has brought about unprecedented levels of disruption, transforming the way businesses operate, interact with customers, and create value. As digital technologies continue to evolve and advance, organizations must adapt and transform to remain relevant and competitive. However, navigating digital disruption is a complex and challenging task, requiring strategic leaders to rethink their business models, processes, and cultures.

This framework provides a comprehensive and structured approach to navigating digital disruption, enabling strategic leaders to drive business transformation and create sustainable competitive advantage. The framework consists of five key components: (1) digital awareness, (2) strategic vision, (3) organizational agility, (4) innovation capacity, and (5) leadership mindset. By applying this framework, strategic leaders can develop a deep understanding of the digital landscape, create a clear and compelling vision for their organization’s future, build agile and adaptable organizations, foster a culture of innovation and experimentation, and cultivate the leadership mindset necessary to drive transformation. The framework is illustrated with real-world examples and case studies, providing practical insights and guidance for strategic leaders seeking to navigate digital disruption and drive business transformation.

Keywords:

Digital Disruption – Strategic Leadership – Business Transformation – Digital Transformation.

12. Role of commerce education in the current state of the indian economy

Deepika GR, Srividya, Swathi

Abstract:

As a branch of knowledge, Commerce imparts the experience of the business world at large in all its manifestations. It prepares its learners for personally fruitful and socially desirable careers in the field of business. The role of education is changing very rapidly due to changes in society. Education is in great demand and technology is changing and so is curriculum. The subject of commerce is skill-oriented and life-centric.

Introduction In India, commerce education began in 1886 with the establishment of a commercial school in Madras by the Trustees of Pachiyappa’s charities. About the same time, the Madras government instituted examinations in commerce. The Government of India established a school of commerce in Calicut in 1895. Commerce classes started in Presidency College, Calcutta, in 1903 and later became the Government Commercial Institute. Between 1903 and 1912 commercial institutions came into existence in Bombay and Delhi providing for skill formation in typewriting, short-hand, and business methods. Collegiate-level education began with the establishment of the Sydenham College of Commerce and Economics in Bombay in 1913. Under the WTO regime, Commerce Education had a significant impact. It is well known that commerce education plays a role in the development of a nation. Only qualitative systemic change can accomplish the goals of commerce education. The product of commerce education ought to be multifaceted and fully competitive on a global scale. However, we must acknowledge that graduates of commerce lack practical knowledge. An age-old requirement is practical-oriented commerce education. With the goal of achieving inclusive growth and sustainability, this paper examines the role that commerce education plays in economic activities (profession, business, employment generation, and entrepreneurship development). It examined the significance of financial management strategies and the role that commerce education plays in agriculture. It also looks at how the Indian business community views commerce education.

Keywords:

Commerce education, Indian economy, Growth, Role, Professionals, Perception.

STUDENT PUBLICATIONS: 2024

SL. NO.	Name Of The Student	Course	Title	Publicaton	ISSN/ISBN
1.	Vikram Likith S	MBA IV SEM	The importance of strategic planning in an organization organized sustainable innovation	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
2.	Vidyashree S Lavanya B	MBA IV SEM	Effectiveness of digital transformation in india, organized sustainable innovation	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
3.	Chaithanya S Shwetha	MBA IV SEM	The technological footprint: analyzing wearable technologies and its impact on the human eco-system	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
4.	Lavanya Gowda	MCOM IV SEM	A study to understand the customer preferences and behavioural responses to social media marketing communciations	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
5.	Jagadeesh Madhavan S	BBA V SEM	A study on contemporary issues faced by human resource managers in todays competitive world	Library Progress International	ISSN 2320317X

Patents

Utility patent on behavioural finance in the context of India’s Gold market.- Akhila
Utility patent: Analysis of how importance of supply chain management for E-commerce business, India- Akhila
Design patent: device to analyse employee performance for identifying leadership quality -Akhila
UK Patent – Mrs.Deepavathi N
Electronic Device for Interactive Consumer Feedback and Market Analysis – Mrs.Deepavathi N
Design patent: device to analyze employee performance for identifying leadership quality – Deepika
Utility patent: analysis of the importance of supply chain management for e-commerce business, in India – Deepika
UK Patent: Interactive Consumer Feedback Collection Tool for Market Analysis – Narahari
UK Patent – Prof.Chandrashekar.H.

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