Research & Publications

1. Impact And Interaction Between Demographic Variables and Behaviour Bias on Mutual Fund Investment Decision Among Academicians

Santha Ganesh Iyer, Akhila N, Dr. Megha Sharma, Dr. L. Rajeshkumar, Dr Balamurugan S, Dr. Devendra Lodha

Abstract:

The impact of demographic variables and biases on investment performance can guide personalized investment strategies and product development within the financial services sector, catering to the unique needs and preferences of academicians as investors. With the growing importance of mutual funds in investment portfolios and the prevalence of behavioral biases influencing decision-making processes, understanding how demographic factors intersect with these biases is crucial. Moreover, the influence of demographic factors on these biases and their subsequent impact on investment outcomes remain under explored within this specific demographic group. By uncovering how demographic characteristics intersect with behavioral biases in mutual fund investment decisions among academicians, it can inform tailored financial education programs aimed at mitigating biases and enhancing financial literacy among this demographic. The study seeks to provide valuable insights for both academicians and financial practitioners to improve investment decision-making processes and outcomes. Despite the increasing popularity of mutual funds as investment vehicles, academicians, like many investors, are susceptible to behavioral biases that can impede rational decision-making. The author concluded that addressing these implications has the potential to foster more informed and effective investment decision-making processes, benefiting academicians and the broader investor community alike.

Keywords:

Demographic Variables; Risk perception; Return perception; Mutual fund Investment Decision; Academicians; Tax Policy; Financial market Condition; Economic growth and Interest Rate

Citation:

Santha Ganesh Iyer, Akhila N, Dr. Megha Sharma, Dr. L. Rajeshkumar, Dr Balamurugan S, Dr. Devendra Lodha “Impact And Interaction Between Demographic Variables and Behaviour Bias on Mutual Fund Investment Decision Among Academicians” Journal of Informatics Education Research Vol. 4 no. 1 (2024)

2. An Automatic Instinctive Optimizing Technique for Tax Filing via AI-Driven based Compilation System

By: Akhila N, Atul Bansal, Shipra Agarwal, Nada Qasim Mohammed

Abstract:

Tax compliance is very key, affecting both businesses and individuals in the world of accounting. The biggest problem in observing the right compliance under taxes relates to a number of complexities that surround the legal framework for any form of compliance and constant changing tax laws. Normally, the task of tax compliance is quite laborious and inefficient by means of traditional methods and mostly prone to human errors. With the development of technologies, involvement with artificial intelligence (AI) is showing some promising solutions in this direction. This research paper takes into consideration the use of accounting information systems that have decision support systems using AI in place to enhance tax compliance. The paper will begin with a description of the present challenges in complying with tax, from complex tax laws to manual calculation and reporting work.
These challenges, therefore, pose high risks of error and non-compliance to the efficiency of compliance. This calls for and requires the need to develop new methods that will bring about a revolution in the existing tax compliance practices. This paper tends to provide a full-spectrum literature review on the ways in which AI technologies have evolved in time and integrated into the practices of accounting. This support system has some capabilities: data analysis, pattern recognition, and predictive modeling that increase the level of task automation at the stage of making the decision in an informed and effective way.

Keywords:

Tax compliance, AI-driven decision support systems, Accounting, Efficiency, Accuracy, Risk management, Automation, Predictive analytics, Ethical considerations, Adaptive compliance

Citation:

Akhila N, Atul Bansal, Shipra Agarwal, Nada Qasim Mohammed “An Automatic Instinctive Optimizing Technique for Tax Filing via AI-Driven based Compilation System” 2024 4th International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) (May 2024)

3. Relationship among Perceived Value through Customer Satisfaction on Customer Loyalty with Reference to Digital Marketing

By: Dr. A. Madhu Prasad, Akhila N, P. Sasikumar, Dr. Sayali Satish Pande, Dr. Deepti Mishra, Dr. Guruprasad Ramakrishna Naik

Abstract:

The study investigated the interaction between these fundamental concepts and their influence on consumer behavior in the digital domain. The research aims to reveal patterns and trends in digital consumer happiness by analyzing both quantitative and qualitative data. It will provide insights into the precise factors that either enhance or impede contentment. The study investigated the correlation between perceived value, customer satisfaction, and customer loyalty. Furthermore, qualitative observations will be used to get a more profound comprehension of the emotional and psychological elements that impact consumer loyalty in the digital age. The outcomes of this study are expected to provide significant knowledge to digital marketers, enabling them to improve their tactics in order to boost the perceived value, customer happiness, and eventually cultivate stronger client loyalty. The researcher concluded that by comprehending these dynamics, firms may modify their digital marketing strategies to more effectively fulfill the changing demands and expectations of the digital customer, thereby ensuring enduring success in a more competitive digital marketplace.

Keywords:

Customer Satisfaction, Customer Loyalty, Perceived value, Service Quality, Research Agenda, Digital Marketing

Citation:

Dr. A. Madhu Prasad, Akhila N, P. Sasikumar, Dr. Sayali Satish Pande, Dr. Deepti Mishra, Dr. Guruprasad Ramakrishna Naik “Relationship among Perceived Value through Customer Satisfaction on Customer Loyalty with Reference to Digital Marketing” Migration letters Vol. 21 no. 1 (2024)

4. Evidence Of Structural Breaks in Stock Markets During Pandemic Disruptions-An Empirical Analysis

By: Dr. Girish BN, Dr. Padmashree V, Akhila N, Madhuri M, Reshma Kiran BN , Firdose Anjum

Abstract:

COVID-19 has demonstrated to be an important event for the globe, making it vital to comprehend its impact on global stock markets. This paper adds to the research on COVID-19 by offering a thorough examination of how COVID-19 has affected the performance of the Indian stock market and in particular critically examines whether there was a structural break that altered the long-standing statistical properties of the Indian Stock Market. The study has been done by applying a widely applied structural break test namely Zivot Andrews Sequential breakpoint test and ARIMA modelling was employed to verify the change in the return behavior of Indian Stock Markets.

Keywords:

Structural Breaks, COVID-19, stock returns, ARIMA, Unit root testing

Citation:

Dr. Girish BN, Dr. Padmashree V, Akhila N, Madhuri M, Reshma Kiran BN , Firdose Anjum “Evidence Of Structural Breaks in Stock Markets During Pandemic Disruptions-An Empirical Analysis” Library Progress International Vol. 44 No. 3 (2024): LIB PRO. 44(3), JUL-DEC 2024 (Published: 31-07-2024)

5. A Study on Contemporary Issues Faced by Human Resource Managers in Today's Competitive World

By: Prof. Narahari Prasad.R¹, Sarala Hemanth Kumar², Prof. Deepavathi N³, Mr. Madhavan S⁴, Mr.Yedalla Jagadeesh Kumar

Abstract:

The contemporary business environment presents numerous challenges for Human Resource Management (HRM). These include globalization, economic and legal environment changes, workforce diversity, technological advancements, and evolving employee expectations. This study aims to identify these challenges, explore strategies to address them, and assess their impact on employees and employers. Utilizing hypothesis testing and statistical analysis, this research provides insights into the significant issues HR managers face and offers solutions to navigate the complexities of modern HRM.

Keywords:

Globalization, Economic Environment, Legal Environment, Workforce Diversity, HRM Challenges, Hypothesis Testing, SPSS, AMOS

Citation:

Prof. Narahari Prasad.R, Sarala Hemanth Kumar, Prof. Deepavathi N, Mr. Madhavan S, Mr.Yedalla Jagadeesh Kumar “A Study on Contemporary Issues Faced by Human Resource Managers in Today’s Competitive World” Library Progress International Vol. 44 No. 3 (2024): LIB PRO. 44(3), JUL-DEC 2024 (Published: 31-07-2024)

STUDENT PUBLICATIONS: 2024

SL. NO.	Name Of The Student	Course	Title	Publicaton	ISSN/ISBN
1.	Vikram Likith S	MBA IV SEM	The importance of strategic planning in an organization organized sustainable innovation	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
2.	Vidyashree S Lavanya B	MBA IV SEM	Effectiveness of digital transformation in india, organized sustainable innovation	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
3.	Chaithanya S Shwetha	MBA IV SEM	The technological footprint: analyzing wearable technologies and its impact on the human eco-system	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
4.	Lavanya Gowda	MCOM IV SEM	A study to understand the customer preferences and behavioural responses to social media marketing communciations	Sustainable innovation -2024 chirst deemed to be university	ISBN: 978-93-340-5520-7
5.	Jagadeesh Madhavan S	BBA V SEM	A study on contemporary issues faced by human resource managers in todays competitive world	Library Progress International	ISSN 2320317X

Patents

Utility patent on behavioural finance in the context of India’s Gold market.- Akhila
Utility patent: Analysis of how importance of supply chain management for E-commerce business, India- Akhila
Design patent: device to analyse employee performance for identifying leadership quality -Akhila
UK Patent – Mrs.Deepavathi N
Electronic Device for Interactive Consumer Feedback and Market Analysis – Mrs.Deepavathi N
Design patent: device to analyze employee performance for identifying leadership quality – Deepika
Utility patent: analysis of the importance of supply chain management for e-commerce business, in India – Deepika
UK Patent: Interactive Consumer Feedback Collection Tool for Market Analysis – Narahari
UK Patent – Prof.Chandrashekar.H.

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